OUR GOAL is to thrill you with our products, our service, our policies and our family-run business ethics.
You’ll deal with our family, we are not a division of a huge corporation. We understand YOUR business because we’ve been IN the business for over 30 years. We know YOU because we care about YOU, not just about your orders. Our principals are here every day, for you. We know you have a choice where to buy your audio and video products.  We’d like you to know what makes Custom Partners a better choice for you.  We only carry the better products. If you’re looking for down and dirty, the cheapest stuff, we’re not your guys. We carry the premier lines for all categories. These are the companies who set the stage for excellence, the originators, the step up lines.

MEET THE FAMILY
Richard Radimer, President and Founder 

Rich has 30 plus years of experience in retail, representation and regional sales management. After spending eight years as the regional manager for Nakamichi, he founded ProAct Sales in 1991. Rich has justly earned a reputation for a level of product knowledge and sales education that has become a standard in the industry. Besides key account responsibility, Rich oversees all operations of ProAct Sales and Custom Partners. He actively reaches out to the Architectural and Design communities, exposing them to our vendors’ products and design solutions.  EMAIL

(Rich is a competitive swimmer, enjoys fly fishing, playing his guitar and playing golf. He and his wife are avid movie buffs and love to go wining and dining.)

Bryan Bentley, General Manager

Bryan manages the day-to-day operations for our company. His experience as a United States Marine and his “can do” attitude make him a valued part of the management team. Bryan has won numerous Individual & company awards from our vendors. EMAIL 

(Bryan enjoys fishing, rooting for his beloved Jets and Mets and spending time with his wife and 2 children.)

Ken Yokel, Account Manager 

We are in the process of writing a WONDERFUL BIO on Ken!  Until then - he's friendly - give him a call directly to say hello ~ and if you would like to place an order within your conversation, even better!  EMAIL

Jesse Couillou,  Sales Representative
Jesse is a new addition to the Custom Partners family!  A graduate from Hofstra University, he brings over a decade of experience in the custom integration (CI) industry.  He spent nearly ten years with WAC Lighting / AiSPIRE and LG Luxury Home Display, specializing in DVLED and large-format displays. He is a trusted resource for product knowledge, lighting design (indoor and outdoor), system layouts, quoting, and delivering training sessions.  He is known for his hands-on approach, always ready to assist with closing deals, resolving challenges, or improving customer satisfaction.  Email

(Outside of work, Jesse enjoys playing and watching sports, building models, painting and drawing.  He is passionate about tabletop wargames, video games, and board games, as well as, diving into a great book or movie.  Above all, Jesse values spending time with his family and friends. )

Van Tserpelis, Account Manager

Van brings 18 years of IT, AV and Security experience. He has worked on the integrator side, for a distributor and a manufacturer which groomed him to finally join the Rep side! His vast experience and product knowledge will complement the team nicely.  EMAIL

(When Van is out of the office, he enjoys spending time with his wife Davi, and children Kayla & Jonathan. If there is snow on the ground, you will find them snowboarding somewhere in the Northeast. Van roots for the Mets in the Spring and Summer & the Redskins in the Fall and Winter!)

Don Sehulster, Account Manager 
Don is the most recent addition to our team, starting in January 2017.  With now over a decade in the CI industry, working for both local dealers and a major manufacturer, Don brings practical hands on installation experience, technical knowledge, and strong sales and marketing skills.  In addition, for almost 20 years he has the unique privilege of serving as a pastor which has given him valuable skills to positively influence people in business and help them flourish.  EMAIL 

(In his off time, Don enjoys spending time with Sue, his wife of 20 years, and their two children:  Aidan, 14, and Grace, 11 & their rescue dog Penny.  An avid audiophile for over 30 years, he has a vast collection of vinyl and digital music that he enjoys listening to on vintage tube, as well as, cutting edge digital technology. )

Patty Russo, Sales Manager
Patty started in this industry in the early 80’s as an assistant buyer for Harvey Electronics. She moved on to the rep world employed at the Newhope Corporation for 14 years serving the industries’ finest electronic retailers and CI’s. 12 years now with ProAct Sales has proven to be fulfilling, rewarding and loving the people you work with. Longevity within our company has proven it, not to mention that she has known Rich for over 25 years.  EMAIL

(On the personal side, our entire company has an intense love of animals, especially dogs – yep we all have one. We enjoy our occasional doggie days in our office. Her NY Mets continue to disappoint but she keeps rooting for them. Simple things make her happy, especially downtime at home with her husband Jack and their dog.)

Dana Miller, Office Administrator
Dana is responsible for supporting all sales, service and communication efforts with our dealers and vendors. Dana successfully utilizes her leadership skills to manage all aspects of the office, and her commitment and dedication to the company is evident in her work production. Her professional and friendly demeanor makes her one of the best inside people in the business.

(Away from the office, Dana spends time with her husband and 3 active children. She is proud of her Irish roots, which have made her a fun loving, family oriented woman. Most weekends are spent on a sports field or with family and friends.)

Ida Silvagni, Administration
An industry veteran of 30 years, Ida Silvagni is a familiar voice on the other end of the phone for many of our customers. She has been managing residential AV / Home Theater sales since starting at Big Apple Audio in 1993, and takes pride in efficiently supporting our dealers’ needs. Her eye for detail and strong work ethic help form a solid inside support system for the office.

(A life-long NYC resident who roots for the NY Yankees and the NY Jets, Ida is an avid music lover and cinemaphile, and can be found most often in the kitchen cooking up Italian delights for her family.  She is especially proud of being “Nonna” to her 2 grandchildren).

Jimmy Whalen, Warehouse Manager
Jimmy spearheads our company’s warehouse operations. His continuous monitoring of inventory assures that items are always available for shipping the same day.  Customers who come in to pick up product will always be greeted with a friendly smile and a helping hand.